From soaking up the warm sun, visiting the bustling shopping district, walking the beautiful golden sand beaches, or experiencing the vibrant nightlife, Accra has it all.
Accra is the vibrant capital of Ghana. The city offers everything for travelers and has been dubbed one of the world’s greatest places. With the opening of new flights from Qatar Airlines the city is easier than ever to visit.
Osu, Accra is a cosmopolitan area of Accra with bustling markets, speakeasy bars, nightlife, and easy access to the coast and the city center. Many people say that the neighborhood has the best of both worlds in quiet retreats and upscale city luxuries. The purpose of the campaign is primarily aimed at millennial travelers who may be considering more exotic travel post COVID.
Not your typical Africa.
While maintaining tradition and it's strong cultural roots, Osu is a neighborhood that never sleeps. This called for a vibrant yet classic visual identity. The city values tradition yet embraces the modern. The logo is inspired by African symbolism. The origin of the Sankofa symbol is a mythical bird with its head turned back which represents the learning from the past. The slogan for this logo "learn from yesterday, live for today" was adopted because of its alignment with the vision for the neighborhood of Osu.
A vibrant neighborhood.
Osu, located in the city of Accra, Ghana, is a booming neighborhood and the thriving center of Accra. The new Osu is on its way to becoming a must visit location. With its new vibrant colors, unique typeface, and captivating logo, Osu's new branding is sure to make this destination stand out.
